“If the methods, creative, media, internet and marketing strategies you are using to engage your audience are current, you are a year behind!”
OTE Web Development Priorities
Responsive Architecture (Mobile Ready)
Social Engagement (Properly Associated Presence)
Keyword Rich Content and Traffic
Information Architecture (Content Lay Out)
The OTE Method
From Recognition to Perpetuation:
The core of all we do is centered on building your brand. From creative and design to events and shows, everything we produce reflects your company culture to your audience.
Building a solid, recognizable brand should be the primary job of every creative firm. Building a brand that is set in the minds of your core audience is what we successfully do over and over again. The difference between the two previously mentioned practices are like the differences between a major league player with a .280 batting average and another that bats .380. It is an additional hit for every 10 at bats. But, if you own a major league baseball franchise, which one are you going to build a franchise upon?
Over The Edge calls this style of brand building – MindShare. It is not just about recognition, it is about perpetuation. When your audience recognizes your brand brand from their peripheral, you have become a small aspect of their thought processes when thinking of your industry. When they perpetuate your brand within their conversations and recommendations, you have become an aspect of their identity.
Be Where Your Audience is:
If you lack a powerful presence on Facebook, Twitter or other Social Networking Sites, you are missing the most powerful marketplace that has ever existed to grow your business.
If your Media is not created from a YouTube Viral Media Mind-set, your message is lost in the clutter and noise that surrounds your expected viewers.
There has never been a time in business that connecting with and engaging your audience has been more important. Social networks and media allow you to truly build and engage your best marketing team; your clients, like nothing that has previously existed. What is foreign to most is our first language. Allow us show you how we can put this powerful tool to work for you.
From Client and Customer to Convert:
In the end, this is the only reason you hire a Creative Media and Marketing Firm. We never lose sight of the goals of our clients. The business of driving commerce, whether that commerce be the sale of products or the delivery and perpetuation of a message, is the aspect of the business we do best.
Everything, media, creative, branding, content writing, photography, profitability consulting and the myriad other aspects of business. it all leads to this: Driving Commerce, delivering conversions to our Clients.
If we do our job right, those conversions perpetuate your message. You and your audience become the primary marketing force.
Inside - Out
Tie it All to The Culture:
Operations, Marketing, Human Resources, Client Care, Retention, and Acquisition. Each of these should be an extension of branding. Your brand is so much more than a logo or recognizable symbol. They begin with developing a culture that operates from a set of principles reflecting the core beliefs of the company.
There is one phrase you will probably hear more from the team at OTE than elsewhere: Inside – Out! No, this is not about reverting to urban styles promoted by youth oriented music in the 90’s. This is creating a cohesive message that begins with the central culture that drives your business. From operations, through every department, finally arriving in front of your audience.
This thought process assures a uniquely cohesive experience from the very first exposure to conversion. Every employee and client naturally tell your story in their own words.